Working with a Digital Marketing Strategy requires knowing more about experiences you can give to the people attached to the company. Check out more about it.
Running a company is not an easy task. Dealing with finance, administration, communication, logistics and products can be challenging. Especially when customers are becoming more selective with the products and services they consume.
With the internet, you can choose several options and the company produces a digital marketing strategy to highlight their business. However, it is necessary to know the theory of digital marketing and stay updated about marketing. Lately more specialists are talking about experiences and how they affect customers, attract new clients and how to keep them.
Although they can be extremely similar, Customer Experience, User Experience, and Business Experience all have unique characteristics that must be taken into consideration. We’ve broken down some guidance into the responsibilities of each experience in a marketing plan as well as their relative importance.
Customer Experience (CX)
In Marketing, you must be attentive to the customer journey. How does the customer get to the company, how the buying process works, and their feeling before, during, and after buying the product. The Customer Experience Specialist is going to study all of this journey to improve the process.
The specialist must keep in mind that the customer has a feeling as a result of the study and discovery; this emotion must last or improve after the purchase is made. In that way, they can improve the buying process and understand the customer better.
This process can influence directly the decision of buying in case of doubts. Besides that, it is a way to improve the relationship between the client and the company, influencing the satisfaction of the client with the purchase and the attendance.
User Experience (UX)
However, not every consumer uses the product. For instance, a parent might purchase a toy for their kids. If the child’s experience with the toy is unpleasant, both the consumer and the user—who might otherwise suggest the item to others nearby—could be lost.
Therefore, it is crucial for a professional to research the user client and pay attention to how they use a product or service and how frequently they do so. This is advised for businesses, websites, social media platforms, and even blogs that are services rather than necessarily having a product.
This procedure may involve utilizing the website’s design, providing a positive user experience, or updating an app. It is important to captivate the user for feedback and listen to them. Therefore, you will know what to change and what not to change in your pages, products, and services.
Business Experience (BX)
More than providing services and products, a company affects other people around it. It has an impact on the environment, the community around the company, including customers, partners, suppliers, and residents of the city where the business is located. Consequently, business builds communities.
Business Experience is focused on these communities and is concerned about what kind of experience the company brings to these people. The specialist analyzes the group and not the individual. This process can build a good reputation for the business, bringing authority, respect, and relevance, improving the chances to keep the clients. It is a commanding position that may encourage consumers to interact with the business, suggest it to friends and family, and inform their social networks about the company’s initiatives.